Free Articles RS ADVWeb Articles directory

SEO Software: Pros and Cons

One of the recent trends in a modern SEO is a tendency to abandon using automatic SEO solutions. It is even said that using automated tools can damage your SERPs. On the other side of the coin, search engine optimization is a ground where the volume of tedious routine job is enormous. Doing all of it yourself is much more difficult and is a time-waste. So in this review we will split different SEO software into groups basing on its purpose and will try to decide which tasks can be performed by hand indeed, and which ones are better to do automatically.

1) Writing content. There are many applications that present automatic synonymizing of any given content. There are tools that even claim to create human-readable site content generated 100% automatically. However, until software will learn to understand the sense of a text, they won’t be able to make a more or less natural looking automated content. So this task should be performed 99% manually for now. Hire a good copywriter and create a quality content for your site, instead of throwing those funds into some “advanced” tool that does this automatically.
2) Building backlinks. This is the second irreplaceable SEO task, though someone could name it the first. A quality link building needs you to consider hundreds of potential link partners and filtering only those sites that are strongly related to your one, with a quality content and a trust rank at the same time. This operation can be made automatic for a small percent, because you don’t have to discover potential linking platforms manually. Nevertheless, the final decision still is upon you. It is you who should measure the quality of websites and judge their relevance to your website. Locating link partners is merely 10% of a job. The rest is performed manually.
3) Checking search engine rank. Basically, you use this to evaluate your efforts – whether you’re doing ok, or your activity doesn’t hit the target. One of the most frequent mistakes here is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. Usually you don’t need that amount. If your site isn’t found within the first 20-30 positions – nobody finds it anyway. So in a SEO practice it is better to limit search engine position checks with first 40-50 results. However, if there is a significant number of keywords to control, the process may still use up a large amount of time. And here is where the automation is really needed! With an automated SERP checker you can save tons of hours comparing to what you would spend if did that yourself. However, you should prefer search engine friendly tools, to avoid possible difficulties with your IP being banned by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite fast. However, true gems in that field are still achieved through a manual job.
5) Finding keyword synonyms related to your industry is another task that is automated with minimum efforts. And you are really cheating yourself if you think that you can handle without any of the automated tools over there. You can keep hours of time and lose virtually nothing. There are many ways of finding quality keywords and many of them can be dug through automatically.

To summarize the above, every SEO task needs its own approach on SEO software. Some tasks are automated easily as shown above, while others still want you to apply your hands and your brain.